ChatGPT Search set to revolutionize the information availability and dissemination
For the first time since the inception of Google’s search engine, we see a contender. This contender is capable of unsettling Google’s dominance in search engine. Launched to premium subscribers in November 2024 ChatGPT search is now available to all users for free. ChatGPT Search is now available on iOS and Android mobile applications making it more prevalent for daily use. It is also available on websites for all the users who are logged in regardless of their subscription status.
ChatGPT Search stands out as compared to other contemporary search engines wherein ChatGPT Search not only summarizes the contents but also gives source of the information. Seamless integration of search contents with natural language interface displays all the necessary information queried. ChatGPT Search engine displays the source with citations to give user with a unique experience. The users doesn’t need to go to the source as long as the user is satisfied with the answer. The search engine uses conversational context or previous queries to provide more accurate, personalized, and contextual results, keeping the overall flow of the answer intact.
Once a user submits a query, the ChatGPT model can combine traditional search results with generated content. This can involve:
- Answer Generation: The model summarizes the search results or extracts key information from documents to provide a direct answer.
- Data Synthesis: The AI can combine information from multiple search results into a synthesized, comprehensive response.
- Contextual Re-ranking: Based on the user’s previous searches or interactions, the AI might prioritize certain sources or results that are more relevant.
User is able to save lot of time and energy without need to go to the source of citation by just getting the expected answer at their fingertip. This approach closely resembles the perplexity.ai search engine developed by Perplexity labs.
Users also have option to search through voice commands through enhanced voice search option integrated with this launch. OpenAI has also added real time screen sharing and video sharing with ChatGPT chatbot’s Advanced Voice Mode. Video sharing will enable problem sharing among peers to access through ChatGPT and resolve the queries in real time.
What is Powering the ChatGPT Search?
The company behind ChatGPT, OpenAI announced that the ChatGPT search is based on refined version of GPT-4o, post trained using novel synthetic data generation techniques, including distilling outputs from OpenAI o1-preview model. As mentioned in our previous blog OpenAI has already launched o1-Pro model with premium subscription. With the integration of o1-preview deep thinking and reasoning model, ChatGPT Search not only has the ability to display the information but also decipher complex questions and images to enhance user experience.
The primary value of integrating GPT-style models into search engines lies in their ability to understand process, decipher and respond to complex and nuanced queries. In order to give the latest and up-to-date information, OpenAI has partnered with third-party search providers to be able to give seamless user experience. ChatGPT Search is more focused on providing up-to-date information in shopping and travel domain in the first phase. OpenAI’s collaboration with news industry leaders like Associated Press, Axel Springer, Condé Nast, Dotdash Meredith, Financial Times, GEDI, Hearst, Le Monde, News Corp, Prisa (El País), Reuters, The Atlantic, Time, and Vox Media helped to fine-tune the search output.
In future OpenAI plans to bring in new search experience to Advanced Voice and canvas. OpenAI is also planning to make ChatGPT Search available to unregistered and logged out users.
A ChatGPT Search Engine combines the best of traditional search engines with the power of conversational AI to produce a highly intuitive, personalized, and context-aware search experience. This involves sophisticated integration of NLP models, search engine APIs, ranking algorithms, and natural language generation, all working in tandem to provide relevant and coherent answers to user queries. The result is a smarter, more user-friendly way of retrieving and interacting with information online.
You can access ChatGPT Search Online: ChatGPT